The campaign, set to kick off in spring 2012, aims to raise a minimum of £15,000 for the first ever ‘Schools Magical Play Garden’ to be built by Greenfingers, as well as promoting gardening in schools and raising awareness of safety in the garden.
As part of the ‘Get Gardening for Greenfingers’ fundraising week, children across the country will be sponsored to do a variety of small gardening jobs for friends and family – for example, sowing seeds, tidying up leaves or composting kitchen scraps. It is hoped that over 3,000 children aged 7-11 will take part in the campaign.
David Hodgkinson, Marketing Communications Manager for Honda’s Lawn and Garden range, said: “Working with Greenfingers, we’re keen to help schools get involved in gardening and ensure that children know how to stay safe in the garden, while raising funds for this very special garden. Honda is committed to being a partner rather than just a donor so we’ll be actively involved throughout the campaign – our Authorised Dealers will be working with schools and we’re also planning our own fundraising activities for associates at Honda (UK)’s headquarters.”
Deborah Skillicorn, Director of Marketing and Fundraising at Greenfingers, said: “We’re delighted to be working with Honda on our first schools garden and we’ve worked together to come up with a robust campaign which is appealing to schools. We know how much our gardens make a difference to the lives of children and their families in hospices, so we’re really looking forward to getting our schoolchildren gardening for Greenfingers.”
Greenfingers is one of Honda (UK)’s ‘Charities of the Year’ for 2011 – chosen by associates at Honda’s UK headquarters.
About Honda’s Lawn and Garden range
Honda is a leading manufacturer of Lawn and Garden products with a range comprising lawnmowers, ride-on mowers, leafblowers, brushcutters, hedgetrimmers and tillers. Honda Lawn and Garden products are supported by some of the longest and most comprehensive guarantees in the market - including an industry-leading seven year domestic warranty as standard on all core mowers (and 2 year warranty for commercial users), covering both parts and labour. For more information on Honda’s range of Lawn and Garden products, please visit: www.honda.co.uk/garden
Further information:
Muse Communications – for Honda (UK):
Maddy Phelps - 01295 758645/07957 490354
Emma Hanford – 07702 599562
Greenfingers
Deborah Skillicorn – 01494 674749